Has Sony Lost the War? You Bet!

Just as Lance Ulanoff's post in PC Magazine suggests -- though I may be taking it a little farther -- Sony bet the proverbial farm on muscling out HD-DVD, and they both won and lost.

Here it is in short: Blu-Ray units are too expensive, media is too expensive, TV's are not able to take advantage of it, and even when they can, the difference is too little too late.

Even if Sony drops their price to $100/unit, as long as it can play regular DVD's, the buying public will opt for those. If the Blu-Ray unit doesn't upconvert, they will never sell, and if they do, that's what they'll be used for. As far as the media, it needs to max-out at about $10/disc. Price points above this will loose the war.

Maybe Sony can get in and buy HD-DVD before the shine leaves.